SWOT Analysis

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It is also applied in educational planning.

A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model.

• Strengths: attributes of the person or company that are helpful to achieving the objective(s).
• Weaknesses: attributes of the person or company that are harmful to achieving the objective(s).
• Opportunities: external conditions that are helpful to achieving the objective(s).
• Threats: external conditions which could do damage to the objective(s).